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Creative Director

SUTÉQUI / Creative Director
Shoko Iwanaga
I was born in Japan and moved to Ann Arbor, Michigan at the age of four. Not knowing a single word of English, I was thrown into the deep end after being enrolled in a local school. Nevertheless, my childhood at Ann Arbor was a happy one.

Years later, my family had moved back to Japan and we settled in a seaside town near the historic Kamakura City. I initially had difficulty adjusting to life back home, as I stuck out like a sore thumb in my junior high school and faced my fair share of bullying. It felt like déjà vu, having to catch up on my Japanese. Those formative years had a huge impact on how I deal with obstacles in life. It was also during this time when I started to develop my interest for fashion, as I immersed myself in the pages of fashion magazines.

After completing a Bachelor of Law in Political Science, I ended up working in the financial industry for more than 12 years. Over the years, I started to develop my own style which I would describe as simple, minimalist and comfortable with a touch of sophistication. Wearing luxury brands from head to toe is never the goal. To me, it is always about mixing and matching basics with a few quality brands to create variation. I always emphasize quality over quantity — I would rather spend a little more on a durable yet classic piece that will last me years as opposed to multiple items that quickly ruin after a few washes. It is all about a simpler life.

In my last job at Goldman Sachs, I had the opportunity to work in Tokyo, Singapore and Hong Kong. This exposed me to the amazing fashion sensibilities in these countries. It makes me realize that good style transcends all cultures. When it was time for my husband and I to relocate to Singapore, I decided to take a break and left my job in finance to pursue my true interest.

I started my Instagram account as a weekend hobby to share tips and advice on styling and creating a simpler lifestyle. I was surprised by how my following started to grow and all the positive feedback I had received from my followers. I try to stay true to my style philosophy and only showcase clothes and items that I  wear on a regular basis. Through this style service, I hope to be able to help women/ men find a style that comfortably and confidently defines them.