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Our Concept


SUTÉQUI (pronounced Suteki) has many different meanings in Japanese. It is often used to describe someone or something as beautiful, splendid, great or wonderful. 

When a woman is described as SUTÉQUI, she is a woman with an elegant and sophisticated style, and is admired by others not just by the way she presents and carries herself but also by the way she lives her life. It is a lifestyle.

We believe that recognizing and defining your own unique SUTÉQUI style will lead to a simpler life. We provide a creative solution to women and men who need help with their personal styles or business wardrobes. We will guide you to define your own style that is tailored to your lifestyle.



We are an exclusive online select shop that offers the finest brands from Japan and Europe. The items we carry on this online shop are carefully curated with brands that we believe offer the highest quality of craftsmanship and material.

Each item is thoughtfully chosen so that they will become your go-to basics that can be mixed and matched easily with the clothes you already have. And most importantly, they will stay in your wardrobe for many years to come.

We believe in quality and not quantity.

Be the first to wear these quality brands.

Shoko Iwanaga